The economic slowdown and supressed demand due to the pandemic is witnessed in almost all the sectors till now. FMCG is seen as the least and the last to suffer during any economic crisis, however this sector also has not been spared this time. The present study is therefore taken up to understand the disorder in the FMCG sector by probing into financial performances and projections of ITC Ltd. The objective is to examine whether this sector is able to manage the risks of the crisis in all the segments as efficiently as others and able to cope up in terms of quantitative returns. The study focuses on the key financial indicators (overall as well as segmental) of the quarter 2 ended September, 2020 and few projections for March 2021.The data is collected from secondary sources. It is based on comparative analysis of variances and the findings are depicted in the form of tables. The study concludes that the pandemic has impacted certain business segments adversely and gave a boost to others. In case of ITC Ltd., the overall negative impact of the crisis is diluted as the weak performance of certain segment is wiped off by the strong performance of the other segments.