A STUDY ON ISSUE AND CHALLENGES OF STARTUP IN SMALL BUSINESS IN TIRUNELVELI DISTRICT

Abstract

The main objectives of this study are a study on issue and challenges of startup small business in Tirunelveli district. I have selected the sample size 250 respondents in Tirunelveli district. It is used to convenient sampling technique. I have collected both primary and secondary data for the small business startup in issue and challenges. The most of the challenges issued in shortage of funds, Lack of latest technology, shortage of raw materials, shortage of power, labour problem, marketing problem, marketing skill, quality, sickness, personal problems. Their resources are limited and hence the do not invest in quality standards and parameters followed by global companies.