A STUDY OF IMPACT OF PERSONALIZED DIGITAL MARKETING OF BANKING PRODUCTS ON CUSTOMER SATISFACTION

Abstract

This paper offers views on personalized digital marketing of Banking Products. The content is based on recent literature and on what is happening in the business world. The various articles, pieces of research, reports, newspapers, magazines, various, websites and the information on the internet have been studied. In today’s digitally operated world, the products over count the people. Technology and Digital Marketing have made the interactions between brands and customers increase rapidly. Customers are looking and searching more on the internet to find a great deal from sellers around India as compared to traditional or conventional methods.