IMPACT OF BRAND EQUITY ON CUSTOMERS PURCHASE DECISION MAKING WHILE CHOOSING BRANDED OVER UNBRANDED APPAREL IN ANDHRA PRADESH. International Journal of Food and Nutritional Sciences, [S. l.], v. 8, n. 3, p. 1018–1029, 2019. Disponível em: https://ijfans.org/index.php/Journal/article/view/973. Acesso em: 17 jul. 2026.