IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

THE ROLE OF INTERNATIONAL MARKETING IN AN INDIAN ECONOMY

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Dr.Devendra N. Vyas1 Dr.Rupa Z. Gupta2

Abstract

India is rapidly growing nation for international trade and marketing policy in the globe. There are many factors which support to improve the international trade and transactions. The main reasons international trade takes place are differences in technology, differences in resource endowments, differences in demand & supply, the presence of economies of scale, and the presence of government policies etc. In this paper, Researcher is focused on SWOCanalysis of Indian Economy and how the International Marketing effectson itwhich is playing very important role. In the same way, analyzed the comparative export & import study of India and drawn conclusions.

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