The cause of this paper is to illustrate the connection among meals upkeep and lowering purchaser waste is of price in growing sustainable meal alternatives. The studies reviews insights into Indian market for frozen and sparkling meals which have been received from a purchaser survey. The purchaser survey methodologies suggest how upkeep can alternate meal making plans and decrease meals waste throughout frozen and sparkling and ambient meals purchases the use of freezing upkeep methods. The consequences display meals waste may be decreased with the aid of using six-fold whilst frozen meals are as compared with sparkling meals. This look at highlights the requirement for an extra know-how of the opportunity that precise meals could be wasted with appreciate to the frequency of purchase. This is an obstacle of the modern look at that has been investigated with the aid of using different researchers. This studies have enabled the identity of various meals waste quantities for unique meals product categories. The facts provided might be used to manual meals product improvement in order that much less purchaser waste is produced. The studies indicate a selection matrix technique may be used to can manual new product improvement and a version of this matrix is provided in order that it can offer fit-for-cause meals upkeep alternatives for consumers. This paper will preserve to focus on the unnoticed price of meals upkeep all through processing and production of meals and their coaching in households.