Care has to be taken in the selection of fields for coffee cultivation in order to obtain a tract well sheltered by nature from undue exposure either to the southwest or the east wind. The area should be in the zone that is favored with as large a share as possible of the March and April showers and yet not visited by two heavy rains of the south-west monsoon. The coffee plant rejoices in a damp, warm temperature at elevations from 2,500 to 3500 ft. above the sea level. But it can grow under certain circumstances at elevation both below and above those elevations also. A good loamy soil of any colour, with a good deposit of vegetable matter on the surface and not much rock underlying it, is requiring. Consumption of coffee both at domestic and international market was almost stagnated. In this regard promotion, consumption both in coffee producing and consuming countries as well as, in emerging markets is really a good long term solution that will mitigate the effect of global glut. Strong internal market should be created by resorting to coffee promotion by aggressive methods, by making available good quality coffee throughout the country that increases coffee consumption