Climate change, pollution, income inequality, plastics in oceans! What if the money invested would help solve these global challenges while generating above average returns. In the last decade an investment strategy emerge that promises to combine the best of these worlds, it’s called sustainable investing. For sustainable investors, attractive financial returns are important and so, is making sure that these investments have a measurable positive impact on the world. Sustainable investing is an emerging discipline that has many different facets. It means investing in companies that adhere to environmental, social and governance principles or ESG.