The objective of this paper is to empirically investigate the role of social media in the decisionmaking process ofconsumers for complex purchases, which are characterised by significant brand differences, high consumer involvement and risk,and are costly and uncommon.The gradual developments in technology indicates that s-commerce will become the marketingmainstream,and aliterature surveyshowsthattherehavenotbeen manystudiesinthisfield. Findings demonstrate that in the stages of data search and alternative evaluation, the use of social media influences consumersatisfaction, with satisfaction being magnified as the consumer moves along the process towards the final purchase decision andpost-purchase assessment. In the last few years, the enhanced acknowledgement of social media has given rise to social commerce(s-commerce) and the use of s-commerce is increasing gradually. Studies indicated that social media use significant influence oncustomersatisfactionthroughoutthelevelsofknowledgequestandalternativeassessment,withengagementconcreteperformanceasthecustomerprogresses throughthe pathtowards the finalpurchasing decisionandpost-purchaseevaluation.