This research paper examines the concept of service quality in the Indian healthcare sector, with a focus on identifying the key dimensions of service quality and the challenges and opportunities for improving service quality. The paper identifies the key dimensions of service quality in healthcare, including tangibles, reliability, responsiveness, assurance, and empathy. The paper also highlights the challenges facing the Indian healthcare sector in improving service quality, such as inadequate infrastructure, a shortage of trained healthcare professionals, and low levels of patient education and awareness. Finally, the paper identifies opportunities for improving service quality, including the use of technology and innovation, public-private partnerships, and increased funding for healthcare.