IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

MARKETING STRATEGIES IN BANKING SECTOR: A COMPARATIVE INVESTIGATION CHOSEN OVER PUBLIC AND PRIVATE BANKS

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Vinnarasi, Dr. J.Kannan

Abstract

Banking Industry is perhaps the main assistance businesses which contact the existences of millions of individuals. Its administration is extraordinary both in friendly and monetary perspectives of a country. Prior the demeanor of banking administration was that it was not expert to sell one's administrations and was superfluous as in conventional connections and nature of items were adequate to convey forward the errands. Before the mid 1950's the banks had no agreement or respect for Marketing. The bank building was made in the picture of a Greek Temple to intrigue the general population about the significance of a bank. The inside was stark and the teller infrequently grinned. Brokers kept up with grave poise and they barely kept up with amicability. It was in the last part of the 1950's that promoting in financial industry arose in the west. It development was through publicizing and advancement idea. At that time, individual setting couldn't get a critical spot. Continuously there was a change in the mentality of investors, presumably on schedule with the attitudinal change in clients. The possibility of clients' fulfilment started in the last part of the 1950's, thrived in 1960's and turned into a vital piece of the financial administrations in the 1970's. Yet, a similar pattern couldn't be relevant, particularly in non-industrial nations and to be more explicit in India in light of financial and political reasons.

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