IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Investigating the transition from the World of mouth to Electronic Word of Mouth and its impact on Customer Behavior

Main Article Content

Prof. Poonam Soni, Prof. Kishor Chand

Abstract

This research aims to give a qualitative look into the impacts of internet-based word-ofmouth on buying intent. The study also evaluates the effects of eWOM size, quality, and reviewer skills on the intention to buy

Article Details