This paper analyzes the impact of promotional strategies in price of brand AMWAY within Raipur city. As Amway is a 100 % direct marketing company, direct marketing is a structure of marketing that buckle on communicating directly with customers or clients in contemplation to promote merchandise. The modus operandi of communication by the organizer can come in many different formats, like email, social ads, or even direct mail. This article focuses on inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. The purpose of research is to discover answer to question through the application of scientific procedures. The main aim of research is to find out the hidden truth, which has not been discovered yet. Though each research study has its own specific purpose. An indispensable part of direct marketing is that the quantifiable reverberation from the patron. This paper address issues on that a typically direct marketing firms faces issues of reach and cost. Since the sales depend entirely on the independent distributors the company has to pay huge commission. This results in the increased cost of the product. Hence the products become expensive resulting in lower sales. The researcher made the analysis and research easier by pointing some applicable frame of reference which includes the study of numerous consumers with the help of survey method which is simplified questionnaire and personal interaction the end users of the brand. The study is being conducted with reference to Raipur city, the precede and await result of the exploration and investigation is that 60% people wanted that AMWAY should reduce its price & 40% people felt the pricing of AMWAY is appropriate.