Digital marketing, at its most basic level, is advertising provided through digital channels like as search engines, websites, social media, email, and mobile applications. Digital marketing is the process of businesses endorsing products, services, and brands via the use of various online media platforms. Consumers depend significantly on digital tools to do product research. According to think with Google marketing insights, 48 percent of customers start their searches on search engines, while 33 percent go to brand websites and 26 percent go to mobile apps. Marketers may get important insights into target audience habits while also introducing new ways of consumer interaction by adopting an Omni channel digital marketing strategy. Companies may also expect to see an improvement in employee retention. Businesses with effective Omni channel consumer appointment plans maintain an regular of 89 percent of their customer, according to a study by invest, compared to companies with poor Omni channel programmers, which keep just 33 percent of their customers. Consumers should anticipate to see a continuing rise in the range of wearable gadgets accessible in the future of digital marketing. Forbes also predicts that in the B2B sector, social media will become more conversational, video contented will be improved for SEO reasons, and email marketing will develop even more customized, according to Forbes.