The health consciousness worldwide is on the rise and new sources of health knowledge dissemination are emerging. The media controlled framing of consumer’s interests, setting the narrative, sharing a piece of information and withholding a non monetizable piece of information; all matters in shaping reader’s health responses, behaviors and stimulus to consume or de-consume. The narratives and framing of peculiar health information with aid of storytelling identifies as one of the most adopted method of projecting and portraying a message (health information in this case) across a select audience. Narrative setting and narrative transportation is vital part of media embedded coded communications. The narrative establishment could be with regard to an aspect or selective information or piece of knowledge that could be critical to influencing the formation of specific habit, can promote usage of a special product or service or make the reader abstain from indulging in a set of action or practices. Narrative establishment and transportation in health communications especially the health advertisements are instrumental in promoting select demand for a product or service vis a vis the health condition being discussed. The reader’s reactance and subsequent attitude formation is critical for the health advertorial to be effective in setting trend and influencing habit across mass readers. Hence the paper evaluates and assesses the vivid dimensions of the research construct and seeks to reflect on the contributing determinants of the phenomenon