IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

FinTech Revolution in Chhattisgarh's Unorganized Retail: Opportunities and Challenges

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Shailja Bakshi, Dr. Dewasish Mukherjee

Abstract

The unorganized retail sector in Chhattisgarh, a crucial component of the state's economy, faces numerous challenges, including lack of financial inclusion, inefficiencies in transaction processes, and limited access to capital. The advent of Financial Technology (FinTech) presents significant opportunities to address these challenges. This research paper explores the impact of FinTech on the unorganized retail sector in Chhattisgarh, analyzing the opportunities it brings and the challenges that need to be addressed for successful implementation. The unorganized retail sector in Chhattisgarh plays a pivotal role in the state's economy but faces numerous challenges, including financial exclusion, inefficiencies in transaction processes, and limited access to capital. The advent of Financial Technology (FinTech) offers significant opportunities to address these challenges. This research explores the impact of FinTech on Chhattisgarh's unorganized retail sector, analyzing the opportunities it presents and the challenges that must be overcome for successful implementation. Through a mixed-method approach, combining quantitative surveys and qualitative interviews, this study highlights the potential of FinTech to enhance financial inclusion, operational efficiency, and access to capital for unorganized retailers. However, it also identifies significant barriers, such as the digital divide, low financial literacy, regulatory hurdles, and trust issues. The paper concludes with policy recommendations and emphasizes the need for collaborative efforts to create an ecosystem conducive to FinTech adoption in Chhattisgarh's unorganized retail sector.

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