Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Whether it is isolation or a celebration, the two words that never lose their prominence are demand and supply. They brought vast changes in the decades changing the lifestyle of the common man. To meet the demands and requirements of modern buyers, the retail infrastructure in India has redesigned and reshaped its form. Perhaps that could be one of the reasons for the mushrooming of shopping centers in cities as well as towns. As it is not a simple issue to meet the demands of modern consumers, it has become a great challenge for all the sellers to react and respond to the consumer’s views and reviews. To know the pulse of the consumers, good analysis and research on their requirements and requests are indispensable. This enables the sellers to supply what is in more demand and can also satisfy their buyers. Change is certain and it is quite common that consumers never remain the same, there is a lot of change in their behavior, tastes, preferences, motives, personality, attitudes, uses beliefs, and values. This automatically influences their purchases in shopping malls. This paper mainly focuses on the study of the buying behavior of consumers in shopping malls. The advantage of this analysis will enable retailers to concentrate on factors which are affecting the customers towards purchasing products in the shopping malls.