The life cycle of an item is divided into various stages. Any product that has become a top brand may move to the decaling stage. Nokia phones were no exception. The essay will look at the elements that stopped Nokia from prospering in the market and why it failed. Despite having competitors, Nokia was unable to restore its market share, and this article will explain why. The life cycle of an item is divided into various stages. Any product that has become a top brand may move to the decaling stage. Nokia phones were no exception. The essay will look at the elements that stopped Nokia from prospering in the market and why it failed. Despite having competitors, Nokia was unable to restore its market share, and this article will explain why.