IJFANS International Journal of Food and Nutritional Sciences

Volume 13 Issue 4

Efficacy of Withania somnifera against oxidative stress in male Drosophila melanogaster.
Volume 13 | Issue 4

Intervention Study On Cognitive Development Among School Children Of Siddi Tribe
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ASSESSMENT OF INTRA AND INTER- EXAMINER RELIABILITY FOR PROPOSED SCALE OF MASTICATION IN CHILDREN– A PRELIMINARY STUDY
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AI-DRIVEN APPROACH FOR MULTI CROP DISEASE CLASSIFICATION WITH PESTICIDE RECOMMENDATION SYSTEM
Volume 13 | Issue 4

AI-based Detecting Deception In Online Interactions: An Analysis of Dishonest Internet Users for Advances In Online Security
Volume 13 | Issue 4

Examining Consumer Interaction with Augmented Reality (AR) in Marketing: Investigating the Utilization of AR Technology in Marketing Initiatives and Its Influence on Consumer Engagement, Brand Experiences, and Purchase Choices

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Keywords:

Augmented reality, Marketing, Consumer engagement, Brand experiences, Purchase decisions, AR technology, AR campaigns, Consumer perception, Product evaluation, Decision-making, Brand recall, Brand storytelling, Brand authenticity, AR adoption barriers, Technical limitations, User experience, Privacy concerns, Ethical considerations, Opportunities, challenges, Successful AR marketing campaigns, Case studies, Best practices.

Mr. VIKRAM BAJAJ

Abstract

This research paper aims to investigate the role of augmented reality (AR) technology in marketing campaigns and its influence on consumer engagement, brand experiences, and purchase decisions.

Issue

Volume 11, Issue 11 (2022 )

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