IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

EMPLOYEES’ OPINION ABOUT GREEN INVOLVEMENT OF TEXTILE RETAIL STORES

Main Article Content

Lilly Sandhya T,Dr. T. Rita Rebekah

Abstract

Low Employee Environmental Commitment (EEC) can limit the potential for innovation in sustainability practices, potentially resulting in missed opportunities for environmental performance improvement and competitive advantage. From a societal perspective, insufficient EEC can contribute to the larger environmental crisis, given the significant role that businesses, particularly the textile retail industry, play in resource consumption and waste generation. The adopted research design for this study was a single cross-sectional design. Given the nature of the study and the unknown population size of employees in textile retail stores (both registered and unregistered), a Non-Probability sampling technique was utilized, specifically Purposive sampling. Four district was selected for the study southern districts of Tamil Nadu, namely Tirunelveli, Thoothukudi, Tenkasi, and Kanyakumari. 733 fully completed questionnaires were obtained, serving as the final dataset for analysis. It was found that employees generally agree that they actively participate in eco-friendly initiatives. However, they tend to disagree regarding their involvement in green decision-making processes. While perceptions are neutral regarding commitment to sustainable activities, there may be an opportunity to enhance employee engagement and commitment towards sustainability efforts. These findings can guide the implementation of more inclusive and participatory approaches to green involvement, such as involving employees in decision-making and fostering a stronger sense of commitment and dedication to sustainable practices in the textile retail stores.

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