IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

DIGITALIZATION OF INDIA- PROSPECTIVE SCOPE TO E-COMMERCE BUSINESS

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Archana Gangad, Avinash Darbare, Pragati Kamble

Abstract

E-commerce refers to the sale and purchase of goods and services through electronic mode. It is done through Internet. With increase in internet use, the E-commerce is on the rise in India. It operates in four of the major market segmentations. B2B, B2C, C2c and C2B. Today almost all kind of goods and services can be availed online easily. People are enjoying online shopping to save their time and energy. It is the easiest way of demanding goods electronically. Being techno savvy, mobile users are now the evangelist of mobile commerce. With rise in sites like Face book and other social Medias the E-commerce is on the boost. These drivers are behind the growth of online business. In emerging waves of digitalization, it is sure that the initiative of the Government towards digitalization can further increase scope for E-commerce as number of people will be prone to use of mobile banking for buying commodities. It can be the key factor in prospering E-commerce business in coming days. Looking into the rapid growth of technical transformation in India, E-commerce will be the most preferred mode for potential markets. This paper is a descriptive study of prospectus of E-commerce in Digital India today.

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