IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319-1775 Online 2320-7876

DIGITAL ENTREPRENEURSHIP INTENTIONS AMONG COLLEGE STUDENTS: A STUDY IN THIRUVANANTHAPURAM DISTRICT

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M B BHADRA NAIR, Dr. P. ASHA

Abstract

In the dynamic era of the digital economy, the entrepreneurial aspirations of youth are undergoing significant transformation. This study explores the digital entrepreneurship intentions among college students pursuing commerce, management, and arts programs in Thiruvananthapuram district. The research examines the role of educational institutions in nurturing digital entrepreneurial skills, assesses student’s awareness of digital entrepreneurship, and investigates their interest and intentions to establish digital startups. Using a structured questionnaire and a sample size of 110 students, primary data were collected and analyzed with correlation analysis, and exploratory factor analysis. The findings reveal a positive correlation between institutional support activities (such as seminars and networking opportunities) and student’s entrepreneurial interests and intentions. The study highlights the crucial role of educational institutions in promoting digital entrepreneurship and offers valuable insights for academia, policymakers, and startup ecosystems aiming to cultivate entrepreneurial talent among students.

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