IJFANS International Journal of Food and Nutritional Sciences
ISSN PRINT 2319 1775 Online 2320-7876
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Efficacy of Withania somnifera against oxidative stress in male Drosophila melanogaster.
Volume 13 | Issue 4
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Intervention Study On Cognitive Development Among School Children Of Siddi Tribe
Volume 13 | Issue 4
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ASSESSMENT OF INTRA AND INTER- EXAMINER RELIABILITY FOR PROPOSED SCALE OF MASTICATION IN CHILDREN– A PRELIMINARY STUDY
Volume 13 | Issue 4
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AI-DRIVEN APPROACH FOR MULTI CROP DISEASE CLASSIFICATION WITH PESTICIDE RECOMMENDATION SYSTEM
Volume 13 | Issue 4
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AI-based Detecting Deception In Online Interactions: An Analysis of Dishonest Internet Users for Advances In Online Security
Volume 13 | Issue 4
"Deciphering the Influence: Examining the Mediating Effect of Viewer Perception in the Relationship between Advertising Semiotics and FMCG Buying Behavior"
Main Article Content
Abstract
This research delves into the intricate dynamics between advertising semiotics, viewer perception, and fast-moving consumer goods (FMCG) buying behavior. Through a comprehensive research methodology, the study aims to unravel the potential mediating effect of viewer perception on the connection between advertising semiotics and FMCG buying behavior.
