IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Customized Search Results using web snippets

Main Article Content

Dr. N Murali Krishna

Abstract

The exponential growth of information on the Web has introduced new challenges for building effective search engines. A major problem of web search is that search queries are usually short and ambiguous, and thus are insufficient for specifying the precise user needs In this paper, we introduce an effective approach that captures the user‟s conceptual preferences in order to provide personalized query suggestions. We achieve this goal with two new strategies. First, we develop online techniques that extract concepts from the web-snippets of the search result returned from a query and use the concepts to identify related queries for that query. Second, we propose a new two-phase personalized agglomerative clustering algorithm that is able to generate personalized query clusters.

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