IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

CUSTOMERS SATISFACTION AND SERVICE QUALITY TOWARDS FOOD OUTLETS: AN OVERVIEW OF AVAILABLE LITERATURE

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Amit Malik, Dr. Kushal Singh,Dr. Sanjeev Kumar

Abstract

Customer satisfaction is the result of the correlation between a customer‘s assumption and a customer‘s feelings. By way of explanation, customer satisfaction is identified as the distinction between assumed quality of service and the customer‘s involvement or feelings after having perceived the service. Customer satisfaction depends on such dimensions as assurance, responsiveness, reliability, empathy and tangibles, and further components such as personal, price and situational factors that may arise as the service quality (Bateson & Hoffman 2000). Food service industry is large and encompasses those places, institutions and companies that are responsible for any food or beverage preparation outside the home. These vary from expensive hotels and restaurants to less expensive outlets such as fast food outlets, street food vendors, food services in canteens /cafeterias in schools, colleges, universities, industries, offices as well as flight and railway catering. Food service industry may also be referred to as ‗catering‘ industry. Food is prepared centrally at one place

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