IJFANS International Journal of Food and Nutritional Sciences
ISSN PRINT 2319 1775 Online 2320-7876
-
Effect of Biostimulants (Azospirillum, Pseudomonas and Bacillus) on the growth and disease suppression of neem Azadirachta indica (A) juss.seedlings
Volume 13 | Issue 4
-
“Pigments of Imagination & Color Psychology of Consumers towards Apparel: A Perceptual Study”
Volume 13 | Issue 4
-
Exploring The Relationship Between Weather Patterns and Energy Consumption in Smart Homes: A Regression Analysis
Volume 13 | Issue 4
-
DEEP LEARNING BASED APPROACH FOR BIRD SPECIES IDENTIFICATION AND CLASSIFICATION
Volume 13 | Issue 4
-
ML-DRIVEN WASTE CLASSIFICATION FOR EFFECTIVE ORGANIC AND NON-ORGANIC WASTE MANAGEMENT
Volume 13 | Issue 4
Critical study of factors influencing consumers attitudinal and behavioural responses to direct -to- consumer and over the counter Toys Advertising in India
Main Article Content
Abstract
The study focuses on two main approaches of advertising strategies in Toy Industry: overthe-counter (OTC) and direct-to-consumer (DTC) advertising. OTC advertising in the toy industry primarily targets retailers, wholesalers, and distributors
