IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Critical analysis of advertising strategies for high and low involvement situation in attitude research plays for low stakes

Main Article Content

Dr. Ratikanta Ray, Mamatamayee Rout


The point ofstudy is 2meet current holes in promoting writing, by giving a thorough correlation of reasonable against profound requests in light of high& low contribution items to increment marketing viability. Article is a endeavor to examine, experimentally, impact of various advertising requests on promotion demeanor & customer buy choice. Semi exploratory plan technique is utilized in this review to examine the effects of various judicious and profound allures for various item classifications (high and low contribution item). Involvement of shoppers to one degree of item is the primary variable corresponding to advertising system. A significant number of specialists in grouping research contribution of shopper corresponding to items type not in view of customers. Nonetheless, various gatherings of association, give various responses to adequacy of promotion for comparative items. This article considers characterizing the market in view of purchaser associations and individual quality of them and furthermore researches the connection between advertising system and level of contribution. Critical referencing in this article, we consider advertising procedure in view of two optional factors which comprise of adequacy of advertising and construction and content of promotions. The outcome shows that there is positive connection between shopper contributions and significance of construction and content of promotions. Likewise, there is positive connection between level of shopper associations and progressive system if viability of notices. Customer serious level of association cause high affectivity of promotions. Hence, shopper contri is the principal and significant boost for advertising system.

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