The spread of social media is a feature of today's business world. The crucial idea for businesses is to be present where customers are. Because of the widespread adoption of the social web, how, when, and where businesses must communicate with customers has changed dramatically and quickly. Customers today can be found on a variety of social networking sites, where they choose to communicate and share information. Their laptops and mobile gadgets are mostly used for this form of communication and connection. Customers increasingly seek responses from peers and unusual industry influencers through highly visible social networking sites - more than any other source of knowledge - before making any buying decisions. To thrive in this hyper-connected world, businesses will need to alter their business strategy, adopt new technology, increase their marketing and PR efforts, and change and adapt their corporate culture. Businesses will need to locate, educate, and engage their current and prospective consumers on social media sites such as Facebook, Twitter, Pinterest, and others, where they wish to interact.