Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
This review paper delves into the intricacies of consumer behavior in the virtual age, inspecting the profound shifts and impacts that have emerged with the arrival of advanced technology. Focusing on key aspects which include on-line buying, social media dynamics, digital marketing strategies, and the mixing of emerging technologies, the paper presents a complete evaluation of ways those elements form contemporary consumer choice-making techniques.