Delving into the verdant realm of Alipurduar, where the allure of betel leaf cultivation thrives, this paper unveils the captivating tale of "paan" farming. Across the lush landscapes of West Bengal, Odisha, and beyond, betel leaf emerges as a flourishing cash crop, weaving prosperity for farmers amidst challenges and prospects. In the quaint village of Brajerkuthi, nestled in the heart of Alipurduar district, betel leaf cultivation paints a tapestry of livelihood and resilience. However, amidst the verdant bounty, hurdles lurk – from natural adversities to pest plights. This study ventures into the pulsating heart of betel leaf farming, unraveling its trials and triumphs, and offering a roadmap to navigate the verdant horizons ahead.