This study looks at how social media is used by two well-known e-commerce behemoths, Flipkart and Amazon, in their marketing campaigns. Businesses have realized social media platforms have the potential to be effective marketing tools due to their quick growth and influence. The study intends to investigate how Amazon and Flipkart successfully use social media platforms to communicate with customers, build brand awareness, and increase sales. Using a comparative analysis methodology, the study looks at the social media strategies and techniques used by the two businesses, comparing and contrasting them. Through the examination of both primary and secondary data, such as user engagement metrics, social media campaigns, and customer feedback, the study offers insightful information about how social media can be successfully incorporated into marketing plans