In recent years, the rise of e-commerce has revolutionized the way consumers make purchasing decisions, with customer reviews play a crucial role in shaping those decisions. Online shopping has become increasingly popular due to the convenience and accessibility it provides, and customer reviews have become a valuable resource for online shoppers in making informed decisions. On the other hand, traditional shopping still holds a significant place in the market, and customer reviews still play a vital role in the purchasing decisions of customers in physical stores. This review paper aims to examine the impact of customer reviews on shopping behavior in both traditional and online settings.The paper will provide an in-depth overview of existing literature on the topic,