OTT stands for “over-the-top” and refers to technology that delivers streamed content over the internet. OTT platforms started in India with Big-Flix. In previous years, a consumer would take out a cable subscription and their cable TV provider would be responsible for the supply and availability of programming. Now, users can sign up to OTT streaming platforms and access their content over the internet. This transition has big implications for mobile advertising. The popularity of web-enabled devices is rapidly increasing. Television needs to reposition itself as a medium for bringing people together. The way people watch television is changing dramatically. Gone are the days when watching television was considered a social or family practise. As a result, niche content is becoming increasingly popular. There will be a diverse range of content to meet the needs of a diverse range of audiences across languages. The content procedure will face a challenge in providing highquality niche content. The Indian television industry and government are both mindful of the problems and are trying to overcome them since OTT platforms such as Netflix, Amazon Prime, Hotstar, Zee 5, and others have been the most common source of entertainment for the general public. In this situation, OTT video platforms are a practical choice for consumers. OTT platforms serve as a way for people to spend quality time with their friends and family. Even professionals who work from home have a flexible schedule and can spend time on OTT platforms. There are so many factors are influencing the Preferences of OTT video platform users. The main purpose of this study is to find out the Preferences of consumers or users of OTT video platforms with special reference to Kanniyakumari District.