IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON GLOBAL MARKETING OF INDIAN SANITARYWARES

Main Article Content

S N SIVARAMAKRISHNA,Dr S.SUBRAMANIAN

Abstract

This article refers to the study on Global marketing of Indian sanitaryware, The Sanitaryware is the necessity and low involvement functional product, In India there are many sanitaryware manufacturers operating globally with their strategies and Updated technologies; Global marketing is indispensable when a sanitary ware manufacturer or a distributors wants to expand their business. Indian sanitary wares are globally known and giving tough completion to Chinese Sanitary ware products. Quality , Price , and Brands play a vital role in global marketing. When a sanitaryware manaufacturer looking for a global marketing, their attention should be on the preferred models, and to comply the quality standards with affordable prices too. Apart from these the vigorous advertisement is also essential to expand their network; the sanitaryware manufacturers in India are attentive and keenly watching in to global marketing for a favourable opportunity to get in to the market or sustaining their network with their services, When seeing in to sanitaryware, it is imperative for a manufacturer to update with the trend and consider the traditional culture where they want to step in, the product up gradation along with the marketing strategies only lead them to success. Now Each and every business needs a territorial business operation rather it may be overseas, Generally the competition in the market are not monopolistic and it is necessary for a business people to earn profit from various buckets.The main objective of global marketing should be to satisfy the global customers that the manufacturers aim and sourcing new global customers to expand their business.

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