The Indian jewellery market is one of the largest in the world. Each event of family celebration can't be celebrated without gold Jewelry. In India, gold demand raised every year. Gold price also increase in unpredictable manner. An impulse cause shaped by means of well-informed entrepreneurs allows customers to quickly discuss with their memory and make the purchase decision. It is the second biggest unfamiliar trade work in the country. Each Indian family thinks about gold as an image of abundance, status and flourishing. The shopper scene in India is changing past creative mind. Current purchasers are having an intriguing blast of decisions – new classes, new brands, new shopping alternatives – and have expanding discretionary cash flow to satisfy their desires. Customer attitude and perception is an important factor to help sustain competitive advantages. Most of the people like it and they buying branded jewels only. Therefore, the cause of this studies is to go looking and examine the factors, which have an effect on patron notion toward branded jewels a number of the clients. This paper is descriptive in nature, and the primary and secondary date were collected by researcher for the study. After collected the data, researcher used chi-square test and Garret ranking technique for analyse the data. The major of the study is that majority of the customers are satisfied