In the present era of intense competition, businesses are continually exploring innovative strategies to maintain their presence in the market. Traditional distribution systems, known for their rigidity and higher costs, often lead to increased prices of final products due to intermediary commissions. Network marketing, a business model originating in the United States in the 1950s, has since gained significant traction and recognition, particularly over the past decade. Currently, approximately 58 million people worldwide are actively involved in network marketing, contributing to global sales estimated at around $109 billion USD. This study aims to investigate how young people perceive and understand network marketing. Conducted as an exploratory study, it focuses on final-year students enrolled in business and management programs at private institutions. Data were collected from 245 students using both primary (structured questionnaires) and secondary sources. The findings reveal that youth are well-informed about network marketing concepts and the products offered by such companies, often learning about them through friends and relatives.