IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A PARADIGM SHIFT FROM TRADITIONAL BANKING TO GREEN BANKING: AWARENESS, ADOPTION AND SATISFACTION OF END-USERS.

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SAROMI. N, Dr. S. SAHAYASELVI

Abstract

It is not easy to shift from the traditional system to a new era unless there is any substantial reason, either the new system will more effective, systematic, updated and easy to accept. Green Banking is new technology based banking concept, which aims to promote the eco friendly banking in order to reduce the emissions of carbon footprints. The customers who are aware about the sustainable banking were ready to adopt from traditional banking to green banking and they satisfied with the products and services. For this purpose the study examined 156 sample respondents using multi random sampling method using ANNOVA and Factor Analysis methods. The findings of the paper elaborately explained about the products and services of green banking which are easily adoptable by the customer and examines about the level of satisfaction of using the products and services. It evaluates the elements which are less aware by the customers and explains the low level satisfaction of the banking customers.

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