IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A CASE STUDY ON MANAGING HUMAN RESOURCES AT UNILEVER IN INDIA

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Dr. Radhika Wadhera and Deepti Mehta

Abstract

HLL was known for its ability to attract and develop good people. Several managers were serving senior leadership positions at HLL. In early 2000’s good talent was poached by competitors, and it became difficult to retain talent at HUL. Hiring good talent and retaining star talent was challenging for the organization. Human resource management being one of the most complex and challenging fields of modern management. A human resource manager must build up an effective workforce, handle the expectations of the employees and ensure that they perform at Their best. He(she also has to take into account the firm's responsibilities to the society that it operates in. Traditional approaches to personnel management emphasize command and control. These have now given way to new approaches characterized by greater freedom and support to the employee. This transformation is almost complete, and many successful companies today empower their employees to manage most aspects of their work. Before the 1980s, personnel administration was characterized by standardization, and consistency and conformity were the hallmarks of the management policy. However, today, flexibility has become a significant aspect of a company's corporate human resource strategy. Though an organization's physical assets are major factors in determining its success, it has now been accepted that its employees or human resources, are equally critical assets. The successful management of an organization's human resources is an exciting, dynamic, and challenging field, especially at a time when companies are globalizing, and employing increasingly larger numbers of knowledge workers. The research paper focuses on the concept and the history of human resource management (HRM), its functions, the role of HR professionals in organizations and the challenges faced by HLL

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