STUDY ON INFLUENCE OF CELEBRITY CHARACTERISTICS ON BRAND RESONANCE WITH REFERENCE TO APPAREL MARKET, VIJAYAWAD. International Journal of Food and Nutritional Sciences, [S. l.], v. 11, n. 8, p. 3323–3333, 2022. Disponível em: https://ijfans.org/index.php/Journal/article/view/8626. Acesso em: 18 jul. 2026.