"Deciphering the Influence: Examining the Mediating Effect of Viewer Perception in the Relationship between Advertising Semiotics and FMCG Buying Behavior". International Journal of Food and Nutritional Sciences, [S. l.], v. 11, n. Special Issue 5, p. 478–506, 2022. Disponível em: https://ijfans.org/index.php/Journal/article/view/7435. Acesso em: 17 jul. 2026.