A STUDY ON THE INFLUENCE OF RETAIL VISUAL MERCHANDISING ON IMPULSE PURCHASES AND CUSTOMER LOYALTY INTENTIONS IN TRICHIRAPPALLI CITY: A PRACTICAL STUDY WITH SPECIAL REFERENCE TO BRANDED READY-MADE MEN’S APPAREL. IJFANS [Internet]. 2022 Jan. 1 [cited 2026 Aug. 25];11(11):15830-53. Available from: http://ijfans.org/index.php/Journal/article/view/12173