“A STUDY ON THE INFLUENCE OF RETAIL VISUAL MERCHANDISING ON IMPULSE PURCHASES AND CUSTOMER LOYALTY INTENTIONS IN TRICHIRAPPALLI CITY: A PRACTICAL STUDY WITH SPECIAL REFERENCE TO BRANDED READY-MADE MEN’S APPAREL”., IJFANS, vol. 11, no. 11, pp. 15830–15853, Jan. 2022, Accessed: Aug. 26, 2026. [Online]. Available: http://ijfans.org/index.php/Journal/article/view/12173