“A STUDY ON THE INFLUENCE OF RETAIL VISUAL MERCHANDISING ON IMPULSE PURCHASES AND CUSTOMER LOYALTY INTENTIONS IN TRICHIRAPPALLI CITY: A PRACTICAL STUDY WITH SPECIAL REFERENCE TO BRANDED READY-MADE MEN’S APPAREL”. 2022. International Journal of Food and Nutritional Sciences 11 (11): 15830-53. http://ijfans.org/index.php/Journal/article/view/12173.